Marketing analytics · Open-source product · 2026
Meta Ads Portfolio Intelligence
From media spend to a sharper next decision.
Meta Ads Portfolio Intelligence consolidates multiple accounts into an executive report that shows not only performance, but where budget deserves investigation, protection, or reallocation.
Deliverables
- Blended KPIs
- Opportunity map
- Health score
- Account audits
- Budget simulator
- Portable report
01 / Accounts are visible. The portfolio is not.
In a multi-brand business or agency, each account can have a correct report while cross-account comparison remains manual and dependent on interpretation.
For teams managing multiple accounts that need a shared conversation about efficiency and risk.
02 / One view with one set of rules.
Data is normalized into a single model, then transformed into blended KPIs, efficiency scores, audits, and an investment-versus-CPA map.
The hierarchy starts with the executive question, then moves into opportunity, risk, and individual accounts. Interactions stay in the browser and the report can travel as a file.
03 / Priority before detail.
Leadership sees budget concentration and attention areas quickly, while specialists can continue at account level using the same logic.
Scores are relative signals, and the simulator holds observed CPA constant. It is a prioritization and planning aid, not a causal forecast.
01Executive portfolio view
02Opportunity map
The next signal
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