Multi-channel growth · Beauty · 2026
Haircare Launch System
RON 45,457 in one reported day.
A seasonal campaign for a DTC haircare brand, documented across Meta Ads, Google Ads, Shopify, and email.
Deliverables
- Multi-channel architecture
- Promotional message
- Creative direction
- Meta Ads
- Google Ads
- Newsletter
01 / Challenge
The available sources confirm a sales objective and an offer of up to 40%, but do not yet document the initial problem or baseline.
A seasonal message becomes more coherent when paid media and the direct channel work within the same campaign window.
02 / Strategy
A three-channel architecture connected demand capture, creative distribution, and direct communication.
A summer visual world built around product, water, saturated color, and energetic editorial compositions.
03 / Execution
Two documented Meta campaigns, one active Google Ads campaign, and one seasonal newsletter.
The individual contribution is not yet documented in the exported sources.
01Offer and message
02Multi-channel system
03Creative direction
The next signal
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